Search

Nudge: Improving Decisions About Health, Wealth and Happiness

€12.95
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. This book offers a fresh way of looking at the world for individuals and governments alike.
Availability: In Stock
+ -
52 Points

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

Products specifications
Publisher Penguin Books Ltd
ISBN 9780141040011
Published 29/01/2009
Binding Paperback
Pages 320
Write your own review Close Review Form
  • Only registered users can write reviews
*
*
Bad
Excellent
Description

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

Customers who bought this item also bought

Thinking, Fast and Slow

Availability: In Stock
Looks at the way our minds work, and how we make decisions. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It enables you to make better decisions at work, at home, and in everything you do.
€14.85

Fox in Socks

Availability: In Stock
In this hilarious book, the irrepressible Fox in Socks teaches a baffled Mr. Knox some of the slickest, quickest tongue-twisters in town.
€9.45

Seven Story Mountain

Availability: Out of Stock
50th anniversary ed. originally published in 1998.
€18.00

My Journey

Availability: Out of Stock
In July 2009, Jim Stynes was diagnosed with cancer and given less than a year to live. The diagnosis caught him by surprise - and he didn't have time for illness: he was director of a foundation for young people, president of Melbourne Football Club, father of two primary school-aged kids, husband of Sam. This title tells his story.
€17.55